Are White Papers Still Effective for B2B? Absolutely!
Tweet Last week, we invited 35 MarketingSherpa Members to a virtual roundtable discussion to tackle a question we’ve been hearing quite a bit about recently: “Are white papers still effective?” From...
View ArticleDesign Landing Pages Based on Objectives
Tweet Jacqueline Simpson, Marketing Manager, Tourism British Columbia, and her team are constantly testing their opt-in landing pages for multichannel campaigns. They came upon a particularly...
View ArticleDouble-Check Lead Quality with Telemarketing Audio
Tweet Are you recording the telemarking calls made by your in-house or outsourced lead nurturing team? If not, you could me missing an important resource for: o Determining the quality of the leads...
View ArticleCompuServe Is No More — But Will Email Addresses Remain Active?
Tweet CompuServe, the pioneering online service, quietly ended its 30-year run on June 30. Current owner AOL made the shutdown announcement via email to its dwindling ranks of subscribers, prompting...
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